BrightTALK Gets You Heard

At AspiraTech we have long been users of the GoToMeeting family of products, which you can see reviewed in this previous blog entry here: How GoToMeeting Outshines the Competition. GoToWebinar is a great product offering, but a new entry in the sector worth your attention is the BrightTalk (BT) webinar/video platform.

One refreshing difference between BT and other online conferencing services is that attendees are unlimited. But in many respects it is like others: it is easy to convert webinars into recorded videos for distribution to those who did not attend the webinar; there are the great polling, survey and download features you would expect. What really distinguishes BT from its competitors is its social media integration.

With BrightTalk, you can turn your webinars into powerful marketing tools with great ease. From their website:

~ Share your videos and events on Facebook, Twitter and LinkedIn with one-click sharing features
~ Include social sharing for audience at time of registration, immediately prior to an event, and while viewing your online events live and on demand
~ Encourage your audience and presenters to invite their own network
~ Allow your audience to subscribe to your channel feed using RSS
~ Include keywords in text for search engine optimization
~ Access the BrightTALK audience and promote your content to relevant BrightTALK communities

This broadens the applicability of your webinar service. Instead of being a way to strengthen relationships with existing customers or those who already have acted on curiosity about your products or services, BT gives you a way to draw them in before they even know your company's name. Attendees can sign up for webinars from all around the internet.

Pricing starts as low as $150 monthly (for unlimited attendees). When you consider that GoToWebinar charges $399 monthly with a limit of 500 attendees and without the social media component, BrightTALK is very competitive. Check it out.