Get Your Business Listed on GPS and more

Have you ever used the "Points of Interest" function of your GPS? I frequently use it to find various types of businesses when I'm en route and realize I'd like to stop off and pick something up. I don't want to dial directory assistance, since I don't always know the exact name of what I'm looking for. Also, the GPS is automatically set to preferentially suggest places nearby.

I've wondered in the past how businesses are chosen for inclusion in the list. Fortunately some of my favorite restaurants are in there (so I can call ahead for take out when the mood hits for a favorite dish when I'm on the way home), but some restaurants in the shopping district near my home aren't listed.

Enter Enhanced Database Marketing's CustomerReach service. For $179 per year they will keep your business's current contact information on GPS units and in-car navigation units from On-Star, GM, and many other vendors, as well as making sure your business shows on search engine map listings with the little pins marking where you are on the map.

Businesses catering to consumers may find this to be a cost-effective way of extending their reach to new customers while making it easier for occasional customers to find their way back to their door more frequently.